The Challenge
Good Law Project’s (GLP) mission is to use the law to create a better, fairer and greener future for the UK. GLP approached Fresh early in 2022 during a period of rapid growth when it needed additional resource to manage its busy press office.
The Activity
Fresh hit the ground running and upon appointment was immediately handling media and communications for a number of high profile court cases including those looking at the government’s use of private emails, the selling off of public land to private developers, the awarding of government contracts during the Covid pandemic and the role of government regulators in the management of energy prices.
The communications role often required a large amount of technical legal information to be translated into succinct media collateral. Fresh liaised closely with the GLP team, partners and appellants as necessary throughout this process to acquire the necessary information, advise on media strategy, create press material, gain approvals, set up interviews and secure coverage.
In addition to media management and liaison, Fresh became fully integrated into internal systems and processes and delivered training for internal personnel.
The Outcome
The GLP press office operates at pace and to tight deadlines, Fresh swiftly became an integral part of the team operating flexibly and successfully managing media requests, including out of hours and at weekends. Having been initially brought on board to provide interim cover for three months, the partnership worked so well that Fresh’s contract was extended and Fresh managed GLP’s press office for almost a year.
Period of Fresh engagement: March 2022 – Jan 2023
“It has been brilliant to work with Fresh on our communications outputs and press relations – covering a wide range of our legal cases.
“Fresh helped us to optimise and target our messaging and the team were invariably friendly and reliable.
“We have a fast-paced press office and often work to tight deadlines, so it has been invaluable for us to be able draw upon their experience and expertise – often at short notice.”
Tim Picton, Communications Manager at Good Law Project